Vorwerk, through ROY, a creative agency spun out of Google Labs, commissioned us to create a commercial for recruiting new Folletto sales representatives. It was designed to live both on social media and in a cut-down version for TV. This dual purpose required a strong, concise, and immediately understandable idea across both formats.
Folletto is one of the most iconic brands in the home appliance world, present in Italy for decades through a direct sales network that has made it a symbol of quality and trust. Behind the brand is Vorwerk, an international group that has made the personal relationship between salesperson and client its distinctive model. A brand with a solid history, a recognizable identity, and a continuously growing sales network: the ideal context to build a narrative capable of attracting new people towards a life choice, even before a professional one.
With ROY, we began by asking: what does it truly mean to become a Folletto salesperson?
The result of our work is a commercial that tells the story of choosing to become a Folletto salesperson with immediacy and visual impact. Each protagonist has a story, every leap is a turning point. For Paprika, Folletto represented the first project of this production scale. It's confirmation that our approach – strong ideas, lean processes, rapid execution – works even when ambitions and target formats scale up. A starting point, rather than a finish line.
