As much as it may be believed that there is a long distance between the two concepts, they actually coexist, when a conscious narrative guides them. For Astrua 1860, we have also told online an identity that reflects the values of the brand - precision, grace, tradition - without renouncing the typical languages of contemporary platforms. The strategy It was based on original content, on impeccable aesthetics And on a constant presence over time. The result is a solid and recognizable positioning, with more than 18 million views And a cCommunity in continuous growth, both on TikTok and on Instagram.
Find out behind the scenes!
Astrua 1860 established in Turin over 160 years ago. A reference point for the most prestigious international brands, it carries forward a heritage distinguished by precision, expertise, and attention to detail, while always maintaining a contemporary and modern outlook. Astrua 1860 embodies a sophisticated brand story that requires equally elegant content to tell its story.
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Combining the brand's communication canons with the language of social platforms represents a complex challenge. With a view to successful communication, we have done a job based on three principles Fundamentals: creativity, Care of the image and constancy.
The narrative took shape in contents designed to enhance the historic and traditional identity of Astrua 1860. Every detail - from gestures to lighting - returns the essence of the brand. Alternating various types of formats, The product maintains a central role in the narrative, without being the only element: everything that surrounds it is taken care of down to the smallest detail, to transmit its charm and value even on social networks.
Veronica accompanies the customer to choose her first Cartier watch.
Sara highlights the features of the iconic IWC Pilot Top Gun.
Vezio shows the customer his purchase, inside the Astrua box.
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