As much as it may be believed that there is a long distance between the two concepts, they actually coexist, when a conscious narrative guides them. For Astrua 1860, we have also told online an identity that reflects the values of the brand - precision, grace, tradition - without renouncing the typical languages of contemporary platforms. The strategy It was based on original content, on impeccable aesthetics And on a constant presence over time. The result is a solid and recognizable positioning, with more than 18 million views And a cCommunity in continuous growth, both on TikTok and on Instagram.
Find out behind the scenes!
Astrua 1860 It is a historic Italian boutique of fine watches and jewelry, with roots in Turin for over 160 years. Point of rReference for the most prestigious international brands, carries on a heritage that stands out in terms of precision, purview and attention to detail, while maintaining an always current and modern look. Astrua 1860 represents a high-level narrative universe, which must be told with equally elegant contents.
Combining the brand's communication canons with the language of social platforms represents a complex challenge. With a view to successful communication, we have done a job based on three principles Fundamentals: creativity, Care of the image and constancy.
The narrative took shape in contents designed to enhance the historic and traditional identity of Astrua 1860. Every detail - from gestures to lighting - returns the essence of the brand. Alternating various types of formats, The product maintains a central role in the narrative, without being the only element: everything that surrounds it is taken care of down to the smallest detail, to transmit its charm and value even on social networks.
Veronica accompanies the customer to choose her first Cartier watch.
Sara highlights the features of the iconic IWC Pilot Top Gun.
Vezio shows the customer his purchase, inside the Astrua box.
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