It is not always necessary to change the communication. For Callmewine, our intervention was aimed at: minor adjustments What have they done Increase interactions by +1,295%, demonstrating how refining the details can actually make the difference, even for a brand that is already in place.
Find out behind the scenes!
Callmewine It is one of main Italian e-commerce dedicated to the world of wine, with an extensive and accurate catalog that includes Italian labels and international. Born with The goal than making wine accessible and understandable even to non-experts, stands out for the Direct tone And the ability to speak to a young community and passionate. As creative consultants, we have supported the definition of a visual and narrative language capable of enhance the brand's identity via contents than high quality.
The consultancy It started with a careful Analysis of what has already been achieved, with the objective of making targeted improvements without distorting the existing identity and communication. The main challenge was to keep in mind that the production would be entirely entrusted to the brand's social media manager, who alone would have to manage the entire operating process.
The fulcrum of our work concerned So small precautions in order to valorize strengths and Introduce a creative twist in existing formats, making the more distinctive communication and immersive.
With small, targeted measures, we have improved the formats already present on the account and introduced New content just as validi, which have integrated perfectly with the overall strategy. The following examples show how simplicity and creativity have made more engaging videos for the community, increasing vastly Engagement.
Bostic teaches the spectator how to become a sommelier through small notions that lend themselves well to seriality.
Ama and Ricco, try to guess the bottle, tasting a blindfolded glass.
The members of the Callmewine team offer original combinations of wines and different types of dishes, offering new and surprising ideas.
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