Passalacqua enchants. But what really excites are the stories that inhabit it every day. Together with those who work there, we have transformed everyday moments into extraordinary content: a boat ride with Alberto, a breakfast with Martina. The result? A story that spoke to the hearts of the audience, generating +400% views And beyond 5,000 new followers.
Find out behind the scenes!
Passalacqua is one of the most exclusive hotels overlooking Lake Como in the world, and has been elected”Best Hotel in the World” in 2023 from the ranking The World's 50 Best Hotels. With its twenty-four suites and an intimate atmosphere of a private residence, combines the charm of Italian history with the elegance of modern design. Passalacqua offers an extraordinary visual context: every element - from frescoed interiors to gardens with attention to the smallest detail, from the hidden spa to tailor-made gastronomic experiences - It's a story full of potential to become vertical content capable of exciting the public, which is transported in the first person into the environments of this reality.
Narrate with elegance a structure that already appears on its own.
This was our challenge and, at the same time, our privilege. We chose to do it through the voices of those who live it every day. So Alberto, aboard his delicious Spiaggina, took us on an unforgettable boat ride, while Martina served us the soft brioche signed by the starred chef Viviana Varese. For transform Passalacqua's daily life into effective TikTok content, we followed a structured process, designed for value authenticity through a clear and measurable editorial vision.
The result of our work is represented by some videos that They tell the story of the Passalacqua hotel with spontaneity and authenticity, highlighting the most precious details of daily life in the hotel and of the exclusive experience offered to guests. Each content is a small story, capable of transmitting emotions and making the viewer feel part of that unique world, through interaction with those who work there on a daily basis.
Gregory, opening the doors of the structure, it welcomes the viewer in a series of images of the hotel.
Martina prepares Chef Viviana Varese's iconic brioche with eggnog.
Alberto accompanies the spectator aboard the orange beach, which will take him on his boat ride.
+400
%
+5.000
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