PAPRIKA X TOPJET

Leading the way, even online.

Topjet, a leading player in the private aviation sector, approached us with a clear objective: to boost their social media metrics and engagement, while ensuring their premium offline positioning was reflected online. Our collaboration, which began in January 2026, immediately confirmed the effectiveness of our method. The result? Premium storytelling that generated a positive return in interactions and record-breaking numbers for such an exclusive niche.

Find out behind the scenes!
+3,500,000
Views
+18,000
New followers

THE CUSTOMER

Topjet is one of the leading players in the private aviation sector. Catering to an elite clientele, the company offers a service meticulously crafted in every detail. Their objective was clear: to achieve the same online positioning, which meant communicating their prestige through a strong and dominant social media presence, capable of engaging both their regular clients and an aspirational audience.

THE PROCESS

Bringing the exclusivity of private aviation to social media required a tailored approach. To transform Topjet's services into hugely successful content on Instagram and TikTok, we followed a well-structured process.

01
Market analysis
Our analysis began with a key question: how do you convey exclusivity in a sector like this? We explored what resonated with a luxury audience and how to spark interest in an elite service, breaking down the barrier of inaccessibility.
02
Context scouting
Immersing ourselves in the world of private jets has been essential. Stepping into hangars, boarding the aircraft, and understanding the meticulous care that goes into every flight provided us with the perfect insight to craft an authentic and aspirational story.
03
Choice of formats
Following the analysis, we developed our ideas. Rather than simply displaying the aircraft, we chose to tell the story of the experience through the pilots and TopJet staff, using a storytelling approach that immediately captivated users and generated an unprecedented level of interaction.
01
Market Analysis
02
Context Exploration
03
Selection of formats and talent

THE FINAL CONTENTS

The result of our work in just the first three months is content that tells Topjet's story with passion and elegance. Each video is designed to entertain the user, literally taking them aboard the most exclusive jets and generating the consistency vital for algorithms.

The arrival.

The pilot takes us inside one of the fleet's jets.

Beyond fear: turbulence.

Martina prepares Chef Viviana Varese's iconic brioche with eggnog.

The trip.

Alberto accompanies the spectator aboard the orange beach, which will take him on his boat ride.

We achieved

+400

IG Visitors

+5,000

New followers

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